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Research papers

Market Research in North America

This paper provides an estimation of market research spending in North America for 1999 - 2002 and a projection for 2006; an overview of the region's main characteristics; identifies major market research trends affecting the region 2002-2006;...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Author: Laurence N. Gold
September 22, 2002
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Citation

Gold, L. N. (2002a, September 22). Market Research in North America. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/market-research-in-north-america


Research papers

From the horse's mouth

Over the last ten years the amount of information that consumers receive each day has increased. Consumers are more sophisticated and acknowledge advertising but remain highly averse to irrelevant messages. Marketing, however, has hardly changed. How...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Authors: Sid Simmons, Danielle Pinnington
Company: Incite Marketing Planning
September 22, 2002
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Citation

Simmons and Pinnington (2002a, September 22). From the horse's mouth . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/from-the-horse-s-mouth-


Research papers

Market turnover

This paper provides an estimation of the market turnover for the market research industry in Asia and a forecast for GDP growth and market research industry growth for 2002 - 2006. In additional trends that may affect the economy in Asia are...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Author: John Smurthwaite
Company: KANTAR TNS Malaysia
September 22, 2002
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Citation

Smurthwaite, J. (2002a, September 22). Market turnover . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/market-turnover-


Research papers

ITV - Worth measuring?

One could argue that it is not possible to measure the audience of a new medium until that medium - and hence, an audience for it - actually exists. In the United States, buyers and sellers of interactive media have estimated audiences for...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Authors: Robert J. Burgess, Maritza DiSciullo
June 9, 2002
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Citation

Burgess and DiSciullo (2002a, June 09). ITV - Worth measuring? . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/itv---worth-measuring-


Research papers

Pathways to measuring consumer behavior in an age of media convergence

The television medium is in the early stages of re-invention fostered by applications of digital technology, which have the potential to fundamentally change the way brands are marketed as consumers begin interacting with content. As such, tomorrow's...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Authors: Stacey Lynn Koerner, David Ernst, Henry Jenkins, Alex Chisholm
June 9, 2002
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Citation

Koerner, Ernst, Jenkins and Chisholm (2002a, June 09). Pathways to measuring consumer behavior in an age of media convergence. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/pathways-to-measuring-consumer-behavior-in-an-age-of-media-convergence


Research papers

The future of the market research industry in an online and interactive world

This paper envisions the market research industry within the changing online and interactive future, providing a description of a possible future fuelled by the impact of the internet, and the effects this might have on the market research industry....

Catalogue: ESOMAR Net Effects 2001
Author: Ulf Andersen
Company: KANTAR TNS Malaysia
February 11, 2001
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Citation

Andersen, U. (2001a, February 11). The future of the market research industry in an online and interactive world. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-future-of-the-market-research-industry-in-an-online-and-interactive-world


Research papers

Is the Internet the future of market research?

This paper provides a prognosis for the future of internet research based on the attitudes, experiences and opinions of the buyers of research within the FMCG sector. The paper provides an understanding of the dynamics involved in the possible...

Catalogue: ESOMAR Net Effects 2001
Authors: Anyvonne Carnot, Martin Oxley
February 11, 2001
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Citation

Carnot and Oxley (2001a, February 11). Is the Internet the future of market research?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/is-the-internet-the-future-of-market-research-


Research papers

The Internet and the effects of eCommerce on the brand

This paper presents a forecast of how brands and branding can and will be used in the new converging marketplace of the 21st century. The authors suggest a new model for developing and managing brand relationships will be required. The initial theory...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Authors: Don E. Schultz, Heidi F. Schultz
September 1, 2000
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Citation

Schultz and Schultz (2000a, September 01). The Internet and the effects of eCommerce on the brand. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-internet-and-the-effects-of-ecommerce-on-the-brand


Research papers

The abandonment of quality and value

Few would argue that supplier consolidation is reshaping the fundamental landscape of the market research industry. Very little attention, however, has been devoted to the long-term impact of this trend on customers, especially those seeking large,...

Catalogue: ESOMAR Global Cross-Industry Forum 2003
Author: C. Frederic John
Company: MasterCard
January 1, 2000
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Citation

John, C. (2000a, January 01). The abandonment of quality and value. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-abandonment-of-quality-and-value